Google Privacy Sandbox Coming to Chrome Users

Google announced this morning that it will bring its Privacy Sandbox to Android over a year ago. This comes after the company had unveiled its Privacy Sandbox in an effort to reduce cross-site tracking. Google plans to offer “more privacy options” to increase user privacy, without disrupting the digital advertising engine that Google (and app developers) rely on to make money.

According to Tech, Crunch Google plans to create new advertising solutions with the Android Privacy Sandbox. These solutions will limit data sharing and require no cross-app identifiers such as Google’s advertising ID.

Anthony Chavez, VP Product Management, Android Security & Privacy, stated today that “we aim to support existing advertisement platform capabilities for at minimum two years while creating, building, and testing these new solutions.”

Google’s announcement follows Apple’s much-discussed App tracking transparency feature. This makes it mandatory for apps on iOS, iPadOS, and tvOS that ask permission to track your activities on other websites and apps. The new regulation has adversely affected companies that rely on digital ads for most of their revenue, like Facebook.

Google, however, is looking for a new approach. Google makes more than 80% of its revenue from advertising. Chavez took a dig at Apple today. “We are aware that some platforms have taken a different approach towards ad privacy and have imposed strict limitations on current developer technology and advertiser technology.

The executive stated that “such techniques can be ineffective and have worse consequences for developer companies and user privacy if they’re not preceded with a privacy-preserving option.”

Google is open to working with developers and other industry professionals to improve the Android Privacy Sandbox. The firm has invited developers to view preliminary design concepts on its Android developer site. Chavez stated that we will offer beta releases to developers over the course of the year.