H&M announced that the virtual store it has set up in the metaverse will offer customers a three-dimensional shopping experience. H&M, the famous clothing brand founded in Sweden, revealed that it would offer customers a virtual store in the metaverse.
Customers will be able to navigate the store and select the items they want, then make a purchase in CEEK City Universe, a virtual world that functions similar to the real world. These clothes can only be purchased in digital environments. Customers will be able to pay with CEEK currency. However, customers will be able later to order the clothes from H&M’s stores. Thanks to the Metaverse virtual shop, H&M will offer its customers a 3D shopping experience.
H&M seems to have opened one of many windows and doors that technology has created. H&M was the first retailer of clothing in the metaverse with this move.
H&M is well-known for offering high-quality clothing at low prices that are both environmentally friendly and stylish. H&M has opened its first store in the metaverse, marking yet another milestone.
Customers can browse the virtual store in the metaverse, view the items, and then purchase the item in CEEK city. CEEK city is an interactive 3D digital world very similar to the real world. But there is a catch.
CEEK-purchased clothing cannot be worn outside of the digital world. CEEK is a metaverse currency initiative that allows artists, sportsmen, and others to communicate with their audiences in virtual worlds. CEEK’s NFT Marketplace allows people to purchase digital products, even if their digital reality experiences have been varied.
It is also based upon Ethereum. CEEK City offers immersive VR experiences in a range of venues, including music halls, bars, and sports stadiums. CEEK tokens can be used to purchase items.