Citrus water can be defined as a combination of water with juice from citrus fruits such as lemons, oranges, and others. Citrus water is slowly gaining popularity across the world because it offers many health benefits. Citrus water, which is rich in vitamin C and the most well-known citrus drink, also contains plenty of antioxidants.
A single lemon contains 21% of the daily recommended vitamin C. Other citrus fruits, such as grapefruits and oranges, are high in flavonoids. These antioxidants help boost immunity and combat disease. According to the United States Department of Agriculture database, 48 grams of lemon juice contains the following nutrients:
6 calories
6 mg (mg) vitamin C or 21% DV
6 mg (mcg), or 2% of folate
4 mg potassium or 1% DV
01 mg vitamin B-1 or 1% DV
01 mg vitamin B-2 or 1% DV
06 mg vitamin B-5 or 1% DV
Citrus water is also on the rise as people shift from carbonated drinks to more functional beverages.
Segmentation of the global citrus water market can be done based on: source, packaging type and region. Below is a breakdown of the market.
By Nature: Organic and Conventional
By Source: Lemons, Limes, Oranges, Grapefruits and Other Sources
By Packaging Type: Glass Bottles, Tins, Plastic Bottles and Other Packaging Types
By Distribution Channel: Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Platforms and Other Distribution Channels
Leading regions covered
North America (United States, Canada, and Mexico), Europe (Germany, France, United Kingdom, Russia, and Italy), Asia-Pacific (China, Japan, Korea, India, and Southeast Asia), South America (Brazil, Argentina, Colombia, etc.)), Middle East and Africa (Saudi Arabia, United Arab Emirates, Egypt, Nigeria and South Africa).
Market Dynamics
Citrus water is used to enhance flavor in food. Citrus water is used mainly in confectionery to make candy. Citrus water adds a unique flavor to soups, stews, and other types of cooked foods. Citrus water can also be used to make various cocktails. These factors will likely boost the revenue growth prospects of the global citrus fruit industry.
Citrus concentrates can also be used in personal care products. This will further positively impact the industry. This target market is expected to see a shift towards healthier and organic foods over the next few years.
A rise in sugar-free citrus water consumption has also been noted. This is expected to generate additional demand and offer lucrative opportunities to market players to expand their product offerings. The cost of products can hinder consumer adoption, which could adversely impact the market.
COVID-19 was another factor that affected the market. The pandemic caused nationwide lockdowns in many countries. This disruption affected both manufacturing and distribution as well as sales channels. According to various industry figures, functional and organic drinks saw remarkable sales figures in the period of the pandemic, as opposed to carbonated drinks, which contributed the most to revenue for various F&B companies. This trend is expected not to change.
Consumers are increasingly interested in sustainable packaging and biodegradable packaging options. This will create new opportunities for market players and further increase the revenue growth over the forecast period.
Key Developments
Ball corporation joined forces with Danone in 2019 to launch L’mon, a sparkling canned beverage.
To increase customer engagement, companies are spending a lot on marketing campaigns. In 2020, Coca-Cola launched its first advertising campaign for AHA, a sparkling water drink that offers sparkling water in many flavors including blueberry + pomegranate.
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